PODCAST: Torqueing Heads - The Triumph Episode



Source: PODCAST: Torqueing Heads - The Triumph Episode by Bennetts BikeSocial.
Please don't forget to give the Video a "Like" on Youtube and subscribe to the channel!


Torqueing Heads is the #motorcycle #podcast / chat show brought to you by BikeSocial and Bennetts.

In each episode we dive into the world of UK motorcycling, chatting with a top influencer and decision-maker from the industry. Get ready to meet the people who shape the future of motorcycling and discover their stories and businesses like never before.

Alongside BikeSocial Publisher, Steve Rose and Managing Editor, Michael Mann in this episode is the General Manager of Triumph Motorcycles, Devron Boulton. And here are the highlights of his 17-year career with the British marque thus far.

CHAPTERS
00:00 - Episode intro. Meet Dev.
02:00 - Dev's route to GM at Triumph
09:10 - How Triumph learnt the market
15:45 - How has the customer changed in the last 17 years
24:10 - Popularity of the 400s
28:20 - The considered process of product planning
32:50 - Model popularity vs factory resources
35:45 - TE1 learnings, and the next EV step
40:00 - Motocross project
43:35 - 2024 was a mind-blowing year
48:30 - Triumph family, and popular models
53:02 - What does Dev ride?
56:20 - The impact of Chinese manufacturers
58:30 - Racing strategy's effect on road bikes
60:00 - BikeClub members Q&A

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https://themotorbikechannel.com/podcast-torqueing-heads-the-triumph-episode/?fsp_sid=30606

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